Comfortable Decoration- Relaxed mood- ‘Taj Mahal’ connected with
Brand Identity
Tables for customer - No waiting in a line
No Expense
- Limited decoration- Menus made of free materials
IT LOOKS DIFFICULT
BUT IT’S POSSIBLE
It would be premature
- There’s no needs for Chai Tea
- It costs too high to advertise the products
Unfamiliar taste
4P Analysis
- Product : Music, Music Video, Concert
- Price : 10000 – 20000 won(Mostly Price of CD)
- Promotion : Simply selling CD& concert ticket by advertising(irregular)
- Place : Korea to Asian nations / All Asian nations’ record market(CD), Concert ticket promoting by internet or poster
As we can find in SWOT analysis SM have many strength and opportunity. B
“What you want” is essential
Clear objectives are key
Cross functional team is a necessity
A good contract requires a lot of data
Create a Shared Vision
Include Effective Performance Measures
Use Performance Incentives and Penalties
Establish Clear Communication Mechanisms
Develop a Clear Contingency Plan and Exit Strategy
Manage People Issues
Terms of the Agreement
Minimum S
Abstract
The main topic of our project is to design a personal transportation that better accommodates the environment. Since Korean mothers are experiencing difficulties with using baby transportation in metropolitan areas, our team resolved to construct a baby stroller that is compatible with the Korean mass transportation system. Our final concept is composed of a stroller that single-hande
This project suggests strategies for local development and promotion such as activation of Korean airport, strengthening safety supervision and gaining government support for deregulation. Also strategies from international benchmarking are proposed, such as finding niche markets, not attempting to compete head-on with Full Service Carriers, adding frills, and going into long haul services.
Benchmarking
각 프로세스(활동)에 대해 금액으로 표시하고 이를 시계열 상에서 지속적으로 관리할 수 있으므로 시간의 경과에 따라 이를 지속적으로 추적함으로써 프로세스에 대한 지표를 지속적으로 관리할 수 있게 되며 타 업체 또는 타 부서와의 비교를 통해 Benchmarking 을 할 수 있는 지표를 제공하게
suite of web-based applications, Dell is now linked with its core suppliers. This new system automatically converts Dell's sales orders into materials requirements. These requirements are then instantly communicated to suppliers, whose stocking locations are situated no more than thirty minutes from the Dell factory. Those suppliers use an Internet portal to view the requirements and confirm thei
of popular music.
Also, they are talented at making music with the latest sample and familiar instrument sounds. Furthermore, they possess the ability to localize new and fashionable idiom to Korean music.
JYP group is benchmarking American pop-music, simultaneously securing a solid contemporary characteristic.
However sometimes they find themselves caught in a plagiarism scandal.
suitable for Koreans. The final goal of the company is to position itself as a national brand and the best fast fashion brand in Korea and to launch overseas branches in China, the United States and Europe.
b. Sales and Current Marketing Position
After its launching on November 2009, SPAO opened its first store in Myeong-dong, central Seoul, covering five floors and 333 square meters. Amid the
campaigns. (Dynamics Strategy)
Know what you are, know what to act'.
Know the competitor.
Be customer.
b) Needs and Trends (Macro environment) (trend / mega trends)
Healthy trend
Anheuser uses the data to constantly change marketing strategies, to design promotions to suit the ethnic makeup of its markets, and as early warning radar that detects where rivals might have an edge.